Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and technical infrastructure to be accurately cited and recommended by AI search engines like ChatGPT, Perplexity, Claude, and Gemini. Unlike traditional SEO which targets Google's blue links, GEO focuses on AI-generated answer summaries.

Question 2

How does OmniGEO track AI citations?

Accepted Answer

OmniGEO sends tracked commercial queries to multiple AI models (Perplexity Sonar, GPT-4o, Claude 3.7, Gemini 2.0) via your own API keys (BYOK model), then analyzes whether your brand is mentioned, your citation position, sentiment, and share-of-voice compared to competitors.

Question 3

What is the BYOK (Bring Your Own Key) model?

Accepted Answer

BYOK means you provide your own OpenRouter, OpenAI, Claude, or Gemini API keys. All AI queries execute directly from your browser with zero platform markup. OmniGEO sells the software framework, algorithms, and monitoring tools — not API inference cost.

Question 4

What is llms.txt and why does it matter?

Accepted Answer

llms.txt is a standard markdown file placed at /llms.txt on your domain that helps AI models understand your product, services, and capabilities. It is to AI search engines what robots.txt is to traditional crawlers. OmniGEO includes a 1-click studio to generate spec-compliant llms.txt files.